Smart brands don’t use Audio Ads to advertise on Spotify.
Why? Because they’re annoying. That’s the point.
Audio ads interrupt your listening experience to frustrate you.
This frustration is designed to force you to upgrade to Spotify’s interruption free suscription service.
Smart brands don’t create annoying, frustrating experiences.
Interruption doesn’t work, permission does.
Smart brands use Spotify to give things back to their listeners.
They help them discover new music. They help them make their lives easier and more fun through music. They give them things that make them look cool to their mates.