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How Apple Store Seduces You With the Tilt of Its Laptops

Apple’s attention to detail in the way they gently compel you to touch and connect emotionally with their products, is effortless and beautifully human.

“You might think that Apple positions all its notebook computers for aesthetic reasons. That’s partly true… But the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle—in other words, to touch the computer!

…Our brains love multisensory experiences. The more you engage your customers’ senses, the more likely it is that they will engage with your product on an emotional level and reward you with their loyalty.”

Read the full article by Carmine Gallo at Forbes.com here
How Apple Store Seduces You With the Tilt of Its Laptops – Forbes.

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