The Amber Theatre | Sonic Branding

Get a tune up™ | Too Much! Podcast 003 | Mirror State

Marcel de Bie — Wed, 16 May 2012 06:47:41 +0000

Future garage – soulful, funky, up-front!

Giant Acoustic Organ Installation Makes Wind Audible

Marcel de Bie — Wed, 04 Apr 2012 22:35:18 +0000

…the sculpture allows wind to resonate through the steel tubes making the silent shifting patterns of the wind audible. Vibrations in strings attached to some of the tubes are transferred through skins covering the tops, and projected down through the tubes towards the viewer standing beneath the arch…

via PSFK: Giant Acoustic Organ Installation Makes Wind Audible @PSFK.

Restraint. Space. Awesome

Marcel de Bie — Tue, 20 Mar 2012 13:33:02 +0000

Dr . Garth Paine. Karlax and Kyma – 1st contact.

Karlax and Kyma – 1st contact from Garth Paine on Vimeo.

AV Magazine | The Academy and sonic branding at the National Australia Bank

Marcel de Bie — Tue, 06 Mar 2012 22:27:31 +0000

“Sonic branding is about the culture of a company and when you hear what these people have to say, you can see that it’s much more than just a bank”

Read the article by AV Magazine about the work The Amber Theatre did for The Academy at the National Australia Bank.

Sonic Branding For The NAB.pdf

Get a tune up™ | Free Brainfeeder sampler

Marcel de Bie — Thu, 02 Feb 2012 05:57:18 +0000

Diverse, soulful, beautiful.

Click the image to download this amazing music for free.

http://www.brainfeedersite.com/

Get a tune up™ | Azelia Banks | 212 ft. Lazy Jay

Marcel de Bie — Mon, 23 Jan 2012 13:12:00 +0000

NSFW

Go on try not to dance

Click here to view the embedded video.

Use the force Luke | Artists and songwriters can profit from file sharing

Marcel de Bie — Mon, 23 Jan 2012 12:46:58 +0000

Some interesting and positive ideas from Mark Holden on how songwriters, artists and rights holders can profit from filesharing.

Read the article by Mark Holden: Songwriters are not going to win the battle of the Internet

People are going to share and download ‘free’ music.
File sharing sites will profit from this via ads and incentives.
Tax/levy the profits of the file sharing sites.
Use fingerprinting technology to determine which artists/rights holders are being shared.
Distribute income to the correct rights holders and artists.

This new and additional revenue model also gives rights holders and record companies more bargaining power when negotiating with Apple’s iTunes.

And lawyers would still have a job.

Get a tune up™ | Unicorn Kid | True Love Fantasy ft Talk To Animals

Marcel de Bie — Fri, 13 Jan 2012 06:15:11 +0000

If you’re happy and you know it clap your hands.

Make music on any surface.

Marcel de Bie — Tue, 03 Jan 2012 21:58:22 +0000

So many fun and useful applications.

Squeeze Me Lightly™ Where Lovers Lie in Ragtrader & Australian Creative

Marcel de Bie — Fri, 30 Dec 2011 01:48:19 +0000

Originally published in Ragtrader

Music & fashion combine

25 Nov 2011
A retail innovation centred around interactive fabrics that create music proved a big hit in Melbourne.

Pop-up store and fashion label, Where Lovers Lie, teamed up with sonic branding experts, the Amber Theatre, as part of Melbourne Music Week.

They then combined the mediums of music and fashion to create an interactive musical instrument controlled by smart textiles.
Store visitors were invited to squeeze the clothing on a mannequin, which then played music inside a computer that is connected to the fabric.

A spokesman from the Squeeze Me Lightly Where Lovers Lie initiative said it was designed to help change customers from passive browsers into active creators of new, exciting and memorable retail experiences.

“This heralds a new way of combining sonic branding, fashion and visual merchandising in a world of outdated and boring retail environments,” a spokesman said. “The experience takes visitors on a playful sensory adventure that increases [...]