The Amber Theatre | Sonic Branding http://theambertheatre.com sonic branding Thu, 16 Feb 2012 04:41:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Get a tune up™ | Free Brainfeeder sampler http://theambertheatre.com/2012/02/get-a-tune-up-free-brainfeeder-sampler/ http://theambertheatre.com/2012/02/get-a-tune-up-free-brainfeeder-sampler/#comments Thu, 02 Feb 2012 05:57:18 +0000 Marcel de Bie http://theambertheatre.com/?p=3455 Diverse, soulful, beautiful.

Click the image to download this amazing music for free.

 

http://www.brainfeedersite.com/

Share

]]> http://theambertheatre.com/2012/02/get-a-tune-up-free-brainfeeder-sampler/feed/ 0 Get a tune up™ | Azelia Banks | 212 ft. Lazy Jay http://theambertheatre.com/2012/01/get-a-tune-up-azelia-banks-212-ft-lazy-jay/ http://theambertheatre.com/2012/01/get-a-tune-up-azelia-banks-212-ft-lazy-jay/#comments Mon, 23 Jan 2012 13:12:00 +0000 Marcel de Bie http://theambertheatre.com/?p=3338 NSFW

Go on try not to dance

Click here to view the embedded video.

]]> http://theambertheatre.com/2012/01/get-a-tune-up-azelia-banks-212-ft-lazy-jay/feed/ 0 Use the force Luke | Artists and songwriters can profit from file sharing http://theambertheatre.com/2012/01/use-the-force-luke-artists-and-songwriters-can-profit-from-file-sharing/ http://theambertheatre.com/2012/01/use-the-force-luke-artists-and-songwriters-can-profit-from-file-sharing/#comments Mon, 23 Jan 2012 12:46:58 +0000 Marcel de Bie http://theambertheatre.com/?p=3330 Some interesting and positive ideas from Mark Holden on how songwriters, artists and rights holders can profit from filesharing.

Read the article by Mark Holden: Songwriters are not going to win the battle of the Internet

  1. People are going to share and download ‘free’ music.
  2. File sharing sites will profit from this via ads and incentives.
  3. Tax/levy the profits of the file sharing sites.
  4. Use fingerprinting technology to determine which artists/rights holders are being shared.
  5. Distribute income to the correct rights holders and artists.

This new and additional revenue model also gives rights holders and record companies more bargaining power when negotiating with Apple’s iTunes.

And lawyers would still have a job.

]]> http://theambertheatre.com/2012/01/use-the-force-luke-artists-and-songwriters-can-profit-from-file-sharing/feed/ 0 Get a tune up™ | Unicorn Kid | True Love Fantasy ft Talk To Animals http://theambertheatre.com/2012/01/get-a-tune-up-unicorn-kid-true-love-fantasy-ft-talk-to-animals/ http://theambertheatre.com/2012/01/get-a-tune-up-unicorn-kid-true-love-fantasy-ft-talk-to-animals/#comments Fri, 13 Jan 2012 06:15:11 +0000 Marcel de Bie http://theambertheatre.com/?p=3312 If you’re happy and you know it clap your hands.
]]> http://theambertheatre.com/2012/01/get-a-tune-up-unicorn-kid-true-love-fantasy-ft-talk-to-animals/feed/ 0 Make music on any surface. http://theambertheatre.com/2012/01/3290/ http://theambertheatre.com/2012/01/3290/#comments Tue, 03 Jan 2012 21:58:22 +0000 Marcel de Bie http://theambertheatre.com/?p=3290 So many fun and useful applications.
]]> http://theambertheatre.com/2012/01/3290/feed/ 0 Squeeze Me Lightly™ Where Lovers Lie in Ragtrader & Australian Creative http://theambertheatre.com/2011/12/squeeze-me-lightly-where-lovers-lie-in-the-news/ http://theambertheatre.com/2011/12/squeeze-me-lightly-where-lovers-lie-in-the-news/#comments Fri, 30 Dec 2011 01:48:19 +0000 Marcel de Bie http://theambertheatre.com/?p=3246

Originally published in Ragtrader

Music & fashion combine

25 Nov 2011
A retail innovation centred around interactive fabrics that create music proved a big hit in Melbourne.

Pop-up store and fashion label, Where Lovers Lie, teamed up with sonic branding experts, the Amber Theatre, as part of Melbourne Music Week.

They then combined the mediums of music and fashion to create an interactive musical instrument controlled by smart textiles.
Store visitors were invited to squeeze the clothing on a mannequin, which then played music inside a computer that is connected to the fabric.

A spokesman from the Squeeze Me Lightly Where Lovers Lie initiative said it was designed to help change customers from passive browsers into active creators of new, exciting and memorable retail experiences.

“This heralds a new way of combining sonic branding, fashion and visual merchandising in a world of outdated and boring retail environments,” a spokesman said. “The experience takes visitors on a playful sensory adventure that increases [...]]]> http://theambertheatre.com/2011/12/squeeze-me-lightly-where-lovers-lie-in-the-news/feed/ 0 Interactive textile & sound installation @ Where Lovers Lie – Melbourne’s GPO http://theambertheatre.com/2011/11/squeeze-me-lightly-where-lovers-lie/ http://theambertheatre.com/2011/11/squeeze-me-lightly-where-lovers-lie/#comments Sat, 05 Nov 2011 00:33:57 +0000 Marcel de Bie http://theambertheatre.com/?p=3027 Updated – See photos of Squeeze Me Lightly Where Lovers Lie launch party
here.

Come experience our beautiful interactive textile and sound installation we’ve created together with local fashion label “Where Lovers Lie”.

In affiliation with Melbourne Music Week.

Where Lovers Lie workroom and concept store.

Level 1, Melbourne’s GPO, 350 Bourke Street, Melbourne.

Installation runs from Nov 18th-Nov 26th 2011.

Sponsored by Moritz Australia.

Where Lovers Lie website

Where Lovers Lie on Facebook

Sound changes everything™

]]> http://theambertheatre.com/2011/11/squeeze-me-lightly-where-lovers-lie/feed/ 0 Sound Advice at Ogilvy’s Lab Music Day Live http://theambertheatre.com/2011/09/3009/ http://theambertheatre.com/2011/09/3009/#comments Mon, 19 Sep 2011 22:42:08 +0000 Marcel de Bie http://theambertheatre.com/?p=3009 Sonic branding from the perspective of brand design agency Coley Porter Bell

Via Coley Porter Bell

“As a brand design agency, you may wonder why we’d bother attending an event like this…  After all, music is the domain of ad agencies right? We don’t think so…

…As with everything these days, music and sound is much more than just an advertising jingle – it is part of the 360° exposure that consumers have to brands across a variety of touch points.

So that’s why a brand design agency needs to be aware of brand sounds.”

Read the rest here


Image courtesy of David Coxon

]]> http://theambertheatre.com/2011/09/3009/feed/ 0 Dell understands sonic branding: Global Brand – Sonic Branding Program Manager http://theambertheatre.com/2011/08/dell-understands-sonic-branding-global-brand-%e2%80%93-sonic-branding-program-manager/ http://theambertheatre.com/2011/08/dell-understands-sonic-branding-global-brand-%e2%80%93-sonic-branding-program-manager/#comments Sun, 14 Aug 2011 23:21:00 +0000 Marcel de Bie http://theambertheatre.com/?p=2534

Job Description

The Global Brand team is responsible for the strategy and programs that drive overall brand equity and brand reputation, and support the evolution of the Dell master brand. We are looking for a strong program manager to participate in our sonic branding strategy and sonic identity system development, including management of our sonic branding asset library and collaboration across the company to ensure successful alignment and implementation of our sonic branding standards.

  • Program management for sonic branding standards implementation; usage guidelines and assisting with integration for brand consistency
  • Development of sonic branding resources, libraries, filters and tools, including subject matter expert content development
  • Project management for creation of sonic branding assets, including internal partnership development and agency interactions
  • Driving strategy and stewardship of our sonic brand in support of overall business goals for the brand
  • Communications development and training of key internal and agency audiences
  • Leadership of cross-functional teams to strategically implement sonic branding elements across critical touch points; development of templated approaches for scalability
  • Creative guidance and reviews for sonic branding application and integration

Requirements

This role requires a strong grasp and demonstrated experience with master brands and proven program and project management skills. Candidates [...]]]> http://theambertheatre.com/2011/08/dell-understands-sonic-branding-global-brand-%e2%80%93-sonic-branding-program-manager/feed/ 0 Get a tune up™ | Black Joe Lewis & The Honeybears | Livin’ In The Jungle http://theambertheatre.com/2011/06/get-a-tune-up-black-joe-lewis-the-honeybears-livin-in-the-jungle/ http://theambertheatre.com/2011/06/get-a-tune-up-black-joe-lewis-the-honeybears-livin-in-the-jungle/#comments Tue, 28 Jun 2011 14:00:37 +0000 Marcel de Bie http://theambertheatre.com/?p=2383 Drippin’

Live on Letterman

Click here to view the embedded video.

Official Video

Click here to view the embedded video.

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