Smart brands don’t use Audio Ads to advertise on Spotify. Why? Because they’re annoying. That’s the point. Audio ads interrupt your listening experience to frustrate you. This frustration is designed to force you to upgrade to Spotify’s interruption free suscription service. Smart brands don’t create annoying, frustrating experiences. Interruption doesn’t work, permission does. Smart brands… Read more »
Posts Categorized: Strategy
Agencyitis strikes again – this time with Cadbury Australia. Cadbury were on a winner with the first two Saatchi & Saatchi TV commercials in their Joyville campaign. Both these TVCs used ‘big band’, theatrical and wacky, JOYFUL music that is a great fit for the brand and communicated the Joyville message perfectly. The music makes… Read more »
John Maeda’s Laws of Simplicity
Do not ask what sound, music and silence can do for you. Ask what it can do for your customers. How can sound, music and silence make their lives easier, more pleasurable, more interesting? How can sound solve their problems?