Smart brands don’t advertise on Spotify

Posted by & filed under Experiences, On-line sound, Strategy.

Smart brands don’t use Audio Ads to advertise on Spotify. Why? Because they’re annoying. That’s the point. Audio ads interrupt your listening experience to frustrate you. This frustration is designed to force you to upgrade to Spotify’s interruption free suscription service. Smart brands don’t create annoying, frustrating experiences. Interruption doesn’t work, permission does. Smart brands… Read more »

Agencyitis strikes Cadbury Australia.

Posted by & filed under Identity, Strategy.

Agencyitis strikes again – this time with Cadbury Australia. Cadbury were on a winner with the first two Saatchi & Saatchi TV commercials in their Joyville campaign. Both these TVCs used ‘big band’, theatrical and wacky, JOYFUL music that is a great fit for the brand and  communicated the Joyville message perfectly. The music makes… Read more »