Dell understands sonic branding: Global Brand – Sonic Branding Program Manager

Posted by & filed under Identity, Product sound, Sonic branding, Technology & computing.

Job Description The Global Brand team is responsible for the strategy and programs that drive overall brand equity and brand reputation, and support the evolution of the Dell master brand. We are looking for a strong program manager to participate in our sonic branding strategy and sonic identity system development, including management of our sonic… Read more »

Singing roads

Posted by & filed under Experiences, Product sound.

  This could be put to great use as a mnemonic/trigger in integrated drink driving and speeding campaigns. For example placing them near schools. Interruption can be a good thing. Lancaster, California has a musical road that has been pock marked with special grooves that sing out a tune. Made by Honda as part of an… Read more »

Macs get viruses

Posted by & filed under Product sound.

The great thing about this consumer driven “viral” is that the author, Mike Solomon makes it easy for others to contribute and get involved. Download the Garageband file here and the audio file here. Product sounds are a very powerful and often overlooked branding tool. Read a great article about sound in industrial design here…. Read more »