Currently browsing "Sonic branding"

Del.icio.us Bookmarks

I’ve just opened an account with del.icio.us the social bookmarking site.

As I get time I’ll start putting my bookmarks up ranging from interesting software to articles and research on sound, music, marketing and branding.

you can find the site here: http://del.icio.us/theambertheatre

you can subscribe to the rss feed here: feed://del.icio.us/rss/theambertheatre

Have fun with the forthcoming links and let me know if they are useful

Marcel

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The Customer Is King(or Queen)

Thanks for Blogging in…and welcome to the amber theatre’s first post.

A simple definition of sonic branding.
Sonic branding is the consistent and strategic use of sound and music to support a brands personality, attributes and customers’ experience.

It can range from music on hold to the type of music that is played at a restaurant, to the tone of a receptionists voice when answering the phone to a sonic logo such as the one used by Intel.

If you’re still confused let me know.

Now for the good bit.

  1. We want to find out from you what you like and dislike about the sounds and music used by different brands or companies.
  2. This could be the music that’s playing while you’re buying clothes or sitting in the waiting room of a doctors surgery or the volume and style of music on hold or... read more

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