I was recently interviewed for an article about sonic branding for Brandchannel.com. You can read the article “India Turns Up the Volume on Sonic Branding” here. The comments section is also worth a read, as it illustrates the confusion that still exists around what sonic branding is and isn’t. A very big thank you to Preeti… Read more »
Posts Categorized: Sonic branding
John Maeda’s Laws of Simplicity
“An artist featured in a new campaign pushed by the Australian music industry to discourage illegal file sharing… says he was duped into joining an anti-piracy “witch hunt”.” Read the article here. I won’t wade into the right or wrong arguments about file sharing but it’s worth checking out the comments on theage.com.au to get… Read more »
Do not ask what sound, music and silence can do for you. Ask what it can do for your customers. How can sound, music and silence make their lives easier, more pleasurable, more interesting? How can sound solve their problems?
Sonic branding is a lot more than an audio logo, or well thought out brand sound track. It is the total impact of sound across all your assets and touchpoints. Noel over at IntentionalAudio.com has posted a very insightful article on the impact of environmental sounds on your employees, customers and brand. He also provided… Read more »
Mark Cohen over at Ad-Supported Music Central points us to an article by Martin Pazzani. …a growing number of marketers are beginning to see the benefits of using audio… They use music and sound as an integrated, planned, strategic communication tool rather than a lowly production afterthought. …I have seen brand recognition and awareness, ad… Read more »
This blows me away. Just great big beautiful songs. If you’re in the US Nicole’s album is available on iTunes. If you’re an Aussie you can order her cd from Amazon. You can find more of Nicole Atkins and the Sea’s music here and on Last.fm.
This is great work. Why? It redefines a category. That’s what great (sonic) branding does. It doesn’t try to stand out by yelling at you louder than it’s competitors. It does so by daring to express it’s own unique voice in a unique way. Back in my skating days most vid’s used punk and hardcore… Read more »
Some observations about the use of music in the US presidential campaign. Obama’s gone down the hip hop road and is encountering some problems. Unlike any presidential election before, the power and influence of music — and hip-hop music in particular — may prove to play an interesting role in a presidential election. Whether you… Read more »