Mary Anne Hobbs @ BBC Radio 1 Experimental

Posted by & filed under Sonic branding.

Some great beats on an experimental, but still very accessible tip. Lots of soul. Mary Anne Hobbs has one of the finest voices I’ve heard on the radio in a long time. Her voice becomes part of the music. Beautiful Download link Via Liveset Database Set list 01. Young Montana? – Untitled [Alpha Pup] 02. Silkie… Read more »

The difference is Intel

Posted by & filed under Audio logos.

Many brands fall into the trap of using what I call category sounds as opposed to a distinctive brand sound. For example: Fashion –  house and chillout. Fast cars – hard rock. Youth brands – anything ‘now’ will do. Intel recently revised their audio logo placing more emphasis on the human aspect of the sound…. Read more »

Sonic branding and corporate responsibility

Posted by & filed under Sonic branding.

Instead of just having some free music to download from your  website or online store – why not incorporate some social responsibility by allowing users to ‘name their price’ and donate the money to causes that the brand supports? Like this: This album was recorded many years ago. It is FREE to anyone who would… Read more »

Martin Lindstrom almost gets it

Posted by & filed under Sonic branding.

Martin Linstrom recently conducted research into “the worlds most memorable sounds”. http://www.martinlindstrom.com/index.php/cmsid__sound_survey The sounds he describes are memory triggers or mnemonics, which after repeated exposure trigger association, emotions and behaviour. Whilst these mnemonics and audio logos are an important and useful part of your sonic branding palette –  The role of sound in brand identity… Read more »

Who’s in charge of your brand’s sound?

Posted by & filed under Retail, Sonic branding.

According to this article Apple CEO Steve Jobs is himself involved in picking the songs used in company advertising… So what’s wrong with that- isn’t the great El Jobso the creator of the Apple brand, the man responsible for Apple’s core values and DNA. Surely he’s best placed to make these decisions. Maybe – but… Read more »

Flexible service | Consistent Branding

Posted by & filed under Experiences, Sonic branding.

Flexicar a small car rental company in Australia has a great initiative where each month they put new CD in their cars for you to listen to whilst you drive around. Even nicer is that once the month has “expired” you can take the CD home with you… Nice touch. Everything about Flexicar feels easy (going)…. Read more »