Smart brands don’t advertise on Spotify

Posted by & filed under Experiences, On-line sound, Strategy.

Smart brands don’t use Audio Ads to advertise on Spotify. Why? Because they’re annoying. That’s the point. Audio ads interrupt your listening experience to frustrate you. This frustration is designed to force you to upgrade to Spotify’s interruption free suscription service. Smart brands don’t create annoying, frustrating experiences. Interruption doesn’t work, permission does. Smart brands… Read more »

Music for Action Against Hunger

Posted by & filed under On-line sound.

This is a great idea and initiative Cinesamples releases Djembe – AAH Fundraiser We are trying to raise some money for a very worthy cause: Action Against Hunger AAH is one of the highest rated and effective charities – offering support to those in distress in over 40 countries. If you wish to donate (any amount… Read more »

Oh Boy Oh Boy

Posted by & filed under On-line sound, Sonic branding.

“An artist featured in a new campaign pushed by the Australian music industry to discourage illegal file sharing… says he was duped into joining an anti-piracy “witch hunt”.” Read the article here. I won’t wade into the right or wrong arguments about file sharing but it’s worth checking out the comments on to get… Read more »

Doing myself out of a job

Posted by & filed under Experiences, On-line sound.

I really like how Seth Godin prefaces the viewing of this video with the following statement. Safe for work, audio is okay. As our media and ad spend becomes more diversified it is important to consider the appropriateness of audio content in different environments. For example, if your target audience spends most of their time… Read more »

Sound and Web Usability

Posted by & filed under Experiences, On-line sound.

There’s been bit of discussion (which is great) by user experience and web designers around how to use sound on a website Including: Making it easy for your users to find and control the volume of the sound. Ensuring that the sound is appropriate for your brand. Why is it that those clicky sounds on… Read more »

Viral Schmiral

Posted by & filed under On-line sound.

You hear a song on a television commercial or website, you like it and you want it. How hard is it to get it? If you’re experience is anything like mine, it can be a complicated journey through Google searches and forums: Often with no joy at the end. Why do so many companies make… Read more »

Someone Finally Did It.

Posted by & filed under On-line sound.

This website just sounds right. The music is on brand and matches the visual ambience. It stands out because it doesn’t sound like that synthy ambient dross that everyone else has. It didn’t make me want to turn off the sound by screaming at me. Very rare indeed. How does it make you feel… Read more »

The Ultimate Punishment

Posted by & filed under Experiences, On-line sound.

This is what happens when some one fails to take responsibility for how sound affects the customer experience… This from a music site. People leave never to return…. and they tell everyone about it. Read the experience here How many customers have been lost because the use of sound in brand communication was not carefully… Read more »