Thursday May 24, 2012
Agencyitis strikes again – this time with Cadbury Australia.
Cadbury were on a winner with the first two Saatchi & Saatchi TV commercials in their Joyville campaign.
Both these TVCs used ‘big band’, theatrical and wacky, JOYFUL music that is a great fit for the brand and communicated the Joyville message perfectly.
The music makes you feel good, Cadbury makes you feel good. It works on a visceral and emotional level.
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The music aligns with the UK/global campaign, and it would also work very well at the point of purchase. Cadbury were well on the way to building a powerful brand asset with this music, and establishing a strong, recognisable and believable sonic brand identity.
Cadbury switched the... read more
Wednesday March 07, 2012
“Sonic branding is about the culture of a company and when you hear what these people have to say, you can see that it’s much more than just a bank”
Read the article by AV Magazine about the work The Amber Theatre did for The Academy at the National Australia Bank.
Sonic Branding For The NAB.pdf
... read more
Monday August 15, 2011
The Global Brand team is responsible for the strategy and programs that drive overall brand equity and brand reputation, and support the evolution of the Dell master brand. We are looking for a strong program manager to participate in our sonic branding strategy and sonic identity system development, including management of our sonic branding asset library and collaboration across the company to ensure successful alignment and implementation of our sonic branding standards.
- Program management for sonic branding standards implementation; usage guidelines and assisting with integration for brand consistency
- Development of sonic branding resources, libraries, filters and tools, including subject matter expert content development
- Project management for creation of sonic branding assets, including internal partnership development and agency interactions
- Driving strategy and stewardship of our sonic brand in support of overall business... read more
Wednesday March 16, 2011
What a fantastic soundtrack to accompany the City Chic | Be Styled In Sizes 14+
runway at Federation Square, Melbourne.
Proud, bold, sassy, sexy, confident and struttin’, the soundtrack spoke directly and unequivocally to the target audience.
Well thought out, focussed and consistent for the whole show.
Please post the playlist on-line for the world to feel.
... read more