Smart brands don’t advertise on Spotify

Posted by & filed under Experiences, On-line sound, Strategy.

Smart brands don’t use Audio Ads to advertise on Spotify. Why? Because they’re annoying. That’s the point. Audio ads interrupt your listening experience to frustrate you. This frustration is designed to force you to upgrade to Spotify’s interruption free suscription service. Smart brands don’t create annoying, frustrating experiences. Interruption doesn’t work, permission does. Smart brands… Read more »

Agencyitis strikes Cadbury Australia.

Posted by & filed under Identity, Strategy.

Agencyitis strikes again – this time with Cadbury Australia. Cadbury were on a winner with the first two Saatchi & Saatchi TV commercials in their Joyville campaign. Both these TVCs used ‘big band’, theatrical and wacky, JOYFUL music that is a great fit for the brand and  communicated the Joyville message perfectly. The music makes… Read more »

Sound Advice at Ogilvy’s Lab Music Day Live

Posted by & filed under Sonic branding.

Sonic branding from the perspective of brand design agency Coley Porter Bell Via Coley Porter Bell “As a brand design agency, you may wonder why we’d bother attending an event like this…  After all, music is the domain of ad agencies right? We don’t think so… …As with everything these days, music and sound is… Read more »

Dell understands sonic branding: Global Brand – Sonic Branding Program Manager

Posted by & filed under Identity, Product sound, Sonic branding, Technology & computing.

Job Description The Global Brand team is responsible for the strategy and programs that drive overall brand equity and brand reputation, and support the evolution of the Dell master brand. We are looking for a strong program manager to participate in our sonic branding strategy and sonic identity system development, including management of our sonic… Read more »

L’Oréal Melbourne Fashion Festival | City Chic: Be Styled In Sizes 14+

Posted by & filed under Fashion, Identity, Retail.

What a fantastic soundtrack to accompany the City Chic | Be Styled In Sizes 14+ runway at Federation Square, Melbourne. Proud, bold, sassy, sexy, confident and struttin’, the soundtrack spoke directly and unequivocally to the target audience. Well thought out, focussed and consistent for the whole show. Please post the playlist on-line for the world… Read more »