Posts Categorized: Sonic branding
Tennyson. Live.
Smart brands don’t advertise on Spotify
Smart brands don’t use Audio Ads to advertise on Spotify. Why? Because they’re annoying. That’s the point. Audio ads interrupt your listening experience to frustrate you. This frustration is designed to force you to upgrade to Spotify’s interruption free suscription service. Smart brands don’t create annoying, frustrating experiences. Interruption doesn’t work, permission does. Smart brands… Read more »
Agencyitis strikes Cadbury Australia.
Agencyitis strikes again – this time with Cadbury Australia. Cadbury were on a winner with the first two Saatchi & Saatchi TV commercials in their Joyville campaign. Both these TVCs used ‘big band’, theatrical and wacky, JOYFUL music that is a great fit for the brand and communicated the Joyville message perfectly. The music makes… Read more »
AV Magazine | The Academy and sonic branding at the National Australia Bank
“Sonic branding is about the culture of a company and when you hear what these people have to say, you can see that it’s much more than just a bank” Read the article by AV Magazine about the work The Amber Theatre did for The Academy at the National Australia Bank. Sonic Branding For The NAB.pdf
Free Brainfeeder sampler
Diverse, soulful, beautiful. Click the image to download this amazing music for free. http://www.brainfeedersite.com/
Azelia Banks | 212 ft. Lazy Jay
NSFW Go on try not to dance
Sound Advice at Ogilvy’s Lab Music Day Live
Sonic branding from the perspective of brand design agency Coley Porter Bell Via Coley Porter Bell “As a brand design agency, you may wonder why we’d bother attending an event like this… After all, music is the domain of ad agencies right? We don’t think so… …As with everything these days, music and sound is… Read more »
Dell understands sonic branding: Global Brand – Sonic Branding Program Manager
Job Description The Global Brand team is responsible for the strategy and programs that drive overall brand equity and brand reputation, and support the evolution of the Dell master brand. We are looking for a strong program manager to participate in our sonic branding strategy and sonic identity system development, including management of our sonic… Read more »
L’Oréal Melbourne Fashion Festival | City Chic: Be Styled In Sizes 14+
What a fantastic soundtrack to accompany the City Chic | Be Styled In Sizes 14+ runway at Federation Square, Melbourne. Proud, bold, sassy, sexy, confident and struttin’, the soundtrack spoke directly and unequivocally to the target audience. Well thought out, focussed and consistent for the whole show. Please post the playlist on-line for the world… Read more »