How Apple Store seduces you with the tilt of its laptops

Posted by & filed under Experiences, Interaction & immersion, Simplicity.

Apple’s attention to detail in the way they gently compel you to touch and connect emotionally with their products, is effortless and beautifully human. “You might think that Apple positions all its notebook computers for aesthetic reasons. That’s partly true… But the main reason notebook computers screens are slightly angled is to encourage customers to… Read more »

Cyberbullying Interactive Sound Installation @ Penthouse Mouse | L’Oreal Melbourne Fashion Festival 2012

Posted by & filed under Fashion, Interaction & immersion, Simplicity.

Image credits: Albert Comper Photography | Glenda Tarle of gtgadabout   Moth Design asked us to create an interactive sound installation for their Penthouse Mouse event at L’Oreal Melbourne Fashion Festival  2012 that responds to the following brief: MECHANICAL INTERFERENCE “The presence of machinery in our lives is constant. It is the mechanical hand that moulds… Read more »


Posted by & filed under Simplicity, Sound design.

I love this. The refinement and ‘simplicity’ is what great communication is all about. And it is incredibly difficult to do. See more here and click on the images to get to the videos Zimoun : Sound Sculptures & Installations | Compilation Video V1.9 from ZIMOUN VIDEO ARCHIVE on Vimeo.