Use the force Luke | Artists and songwriters can profit from file sharing
Some interesting and positive ideas from Mark Holden on how songwriters, artists and rights holders can profit from filesharing.
Read the article by Mark Holden: Songwriters are not going to win the battle of the Internet
- People are going to share and download ‘free’ music.
- File sharing sites will profit from this via ads and incentives.
- Tax/levy the profits of the file sharing sites.
- Use fingerprinting technology to determine which artists/rights holders are being shared.
- Distribute income to the correct rights holders and artists.
This new and additional revenue model also gives rights holders and record companies more bargaining power when negotiating with Apple’s iTunes.
And lawyers would still have a job.
read moreMake music on any surface.
So many fun and useful applications.
Dell understands sonic branding: Global Brand – Sonic Branding Program Manager
Job Description
The Global Brand team is responsible for the strategy and programs that drive overall brand equity and brand reputation, and support the evolution of the Dell master brand. We are looking for a strong program manager to participate in our sonic branding strategy and sonic identity system development, including management of our sonic branding asset library and collaboration across the company to ensure successful alignment and implementation of our sonic branding standards.
- Program management for sonic branding standards implementation; usage guidelines and assisting with integration for brand consistency
- Development of sonic branding resources, libraries, filters and tools, including subject matter expert content development
- Project management for creation of sonic branding assets, including internal partnership development and agency interactions
- Driving strategy and stewardship of our sonic brand in support of overall business... read more