Squeeze Me Lightly™ Where Lovers Lie in Ragtrader & Australian Creative

Posted by & filed under Experiences, Fashion, In the news, Interaction & immersion, Retail.

Originally published in Ragtrader Music & fashion combine 25 Nov 2011 A retail innovation centred around interactive fabrics that create music proved a big hit in Melbourne. Pop-up store and fashion label, Where Lovers Lie, teamed up with sonic branding experts, the Amber Theatre, as part of Melbourne Music Week. They then combined the mediums… Read more »

Interactive textile & sound installation @ Where Lovers Lie – Melbourne’s GPO

Posted by & filed under Fashion, Interaction & immersion, Retail.

Updated – See photos of Squeeze Me Lightly Where Lovers Lie launch party here. Come experience our beautiful interactive textile and sound installation we’ve created together with local fashion label “Where Lovers Lie”. In affiliation with Melbourne Music Week. Where Lovers Lie workroom and concept store. Level 1, Melbourne’s GPO, 350 Bourke Street, Melbourne. Installation runs… Read more »

L’Oréal Melbourne Fashion Festival | City Chic: Be Styled In Sizes 14+

Posted by & filed under Fashion, Identity, Retail.

What a fantastic soundtrack to accompany the City Chic | Be Styled In Sizes 14+ runway at Federation Square, Melbourne. Proud, bold, sassy, sexy, confident and struttin’, the soundtrack spoke directly and unequivocally to the target audience. Well thought out, focussed and consistent for the whole show. Please post the playlist on-line for the world… Read more »

Who’s in charge of your brand’s sound?

Posted by & filed under Retail, Sonic branding.

According to this article Apple CEO Steve Jobs is himself involved in picking the songs used in company advertising… So what’s wrong with that- isn’t the great El Jobso the creator of the Apple brand, the man responsible for Apple’s core values and DNA. Surely he’s best placed to make these decisions. Maybe – but… Read more »

Retail Environment Designers Of The World Unite

Posted by & filed under Retail.

50 Things You Need To Know About Point of Sale provides some great stats and insights into marketing at the point of purchase/sale. Most would be familiar with the role that muzak has played in the retail space (though often quite badly and with little thought). Sound however can be used in a much more… Read more »

What do you do?

Posted by & filed under Experiences, Retail.

Some responses I get when I explain what I do are: “Can you tell the shops to do something about the music they play, it makes me want to leave”!? and “Please fix the on hold music that I have to listen to, it drives me insane”. So what is the music and sonic character… Read more »

Target The Customers You Hate

Posted by & filed under Effects of sound, Experiences, Retail.

So you wan’t to keep certain people away from your shop…Do it with this… Mosquito is a teenager repellent – an ultrasonic device that emits a sound only audible to teenagers. It’s targeted to business seeking a solution to anti social youths hanging in front of their stores fronts and driving their customers away. Hmmm … Read more »