Friday July 23, 2010
A good interface sound for iOS (iPhone, iPads) should accomplish the following things.
- Be useful: Your sounds should have a function such as telling the user where they are and what they are doing, or that the app is working and ready to be used.
- Emotional resonance: Sounds should have personality and be aligned to the brand. They should elicit emotion – a smile, excitement, anticipation – and communicate the values and benefits of your App and brand.
- Distinctiveness: Get rid of the generic zips and zaps. Apps shouldn’t go down the path of the bland one size fits all clicks that polluted the web (flash) experience. It’s boring and people switch off. A way to achieve this distinctiveness is to repurpose your existing assets. However, just as the internet is not TV, iPhones aren’t personal computers, so careful attention needs to... read more