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Squeeze Me Lightly™ Interactive Textile Sound Sculpture

 

Squeeze Me Lightly™ 20


 

 

 

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Squeeze Me Lightly case study presented at Future Lab’s Trend Briefing : The Tomorrow Store

Our interactive textile and sound installation, Squeeze Me Lightly Where Lovers Lie was presented at Future Laboratories Australia’s Trend Briefing : The Tomorrow Store.

Find more info about Squeeze Me Lightly on our portfolio and facebook pages.

TFL_Slide_TomorrowStore_Australianised_v1_Marcel_2

Thanks Right Angle Studio

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Cyberbullying Interactive Sound Installation @ Penthouse Mouse | L’Oreal Melbourne Fashion Festival 2012

Penthouse Mouse.001
Image credits: Albert Comper Photography | Glenda Tarle of gtgadabout

Moth Design asked us to create an interactive sound installation for their Penthouse Mouse event at L’Oreal Melbourne Fashion Festival  2012 that responds to the following brief:

MECHANICAL INTERFERENCE

“The presence of machinery in our lives is constant. It is the mechanical hand that moulds our everyday objects, the food, the clothing, tools and technology that we rely on. The extent to which we engage with mechanical production is increasing at an exponential rate.

The notion that machinery is needed in order to make our lives easier and more efficient drives us to consume, it drives us to learn more of these machines; those who do not engage are discouraged and in some instances, rendered... read more

Squeeze Me Lightly™ Where Lovers Lie in Ragtrader & Australian Creative

Originally published in Ragtrader

Music & fashion combine

25 Nov 2011
A retail innovation centred around interactive fabrics that create music proved a big hit in Melbourne.

Pop-up store and fashion label, Where Lovers Lie, teamed up with sonic branding experts, the Amber Theatre, as part of Melbourne Music Week.

They then combined the mediums of music and fashion to create an interactive musical instrument controlled by smart textiles.
Store visitors were invited to squeeze the clothing on a mannequin, which then played music inside a computer that is connected to the fabric.

A spokesman from the Squeeze Me Lightly Where Lovers Lie initiative said it was designed to help change customers from passive browsers into active creators of new, exciting and memorable retail experiences.

“This heralds a new way of combining sonic branding, fashion and visual merchandising... read more

Interactive textile & sound installation @ Where Lovers Lie – Melbourne’s GPO

Updated – See photos of Squeeze Me Lightly Where Lovers Lie launch party
here.

Come experience our beautiful interactive textile and sound installation we’ve created together with local fashion label “Where Lovers Lie”.

In affiliation with Melbourne Music Week.

Where Lovers Lie workroom and concept store.

Level 1, Melbourne’s GPO, 350 Bourke Street, Melbourne.

Installation runs from Nov 18th-Nov 26th 2011.

Sponsored by Moritz Australia.

Where Lovers Lie website

Where Lovers Lie on Facebook

Sound changes everything™

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L’Oréal Melbourne Fashion Festival | City Chic: Be Styled In Sizes 14+

What a fantastic soundtrack to accompany the City Chic | Be Styled In Sizes 14+
runway at Federation Square, Melbourne.

Proud, bold, sassy, sexy, confident and struttin’, the soundtrack spoke directly and unequivocally to the target audience.

Well thought out, focussed and consistent for the whole show.

Please post the playlist on-line for the world to feel.

Great work!

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