Currently browsing "Architecture"

Qualifications

The best thing I did when I was trying to work out where to put sound triggering sensors and speakers for The Academy @nab, was to ask the builders where people will walk.

BVN_220110-161-94370

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National Australia Bank | The Academy | Awards

WORLD ARCHITECTURE – HIGH COMMENDATION – INTERIORS AND FITOUT CATEGORY Link→

IDA CORPORATE DESIGN HIGH COMMENDATION Link→

CEFPI AUSTRALASIA REGION EDUCATIONAL FACILITIES AWARDS – ‘EDUCATION INITIATIVE/DESIGN SOLUTION FOR AN INNOVATIVE PROGRAM’ COMMENDATION Link→

Read the case study in AV magazine: Sonic Branding For The NAB.pdf

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AV Magazine | The Academy and sonic branding at the National Australia Bank

“Sonic branding is about the culture of a company and when you hear what these people have to say, you can see that it’s much more than just a bank”

Read the article by AV Magazine  about the work The Amber Theatre did for The Academy at the National Australia Bank.

Sonic Branding For The NAB.pdf

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Sound – Light – Action

I’m  not sure if the interaction of sound and colour quite hits the mark – simplifying the colour and animations would help in creating more obvious connections between the sound and light – but the willingness of the crowd to participate is really inspiring.

The use of human voice is really refreshing and personalises the experience.

The means now exist to create amazing brand experiences by connecting the emotional expression of sound to the benefits and personality of your brand, in  real- time interactive environments.

Imagine this happening in front of your stores…. powerful stuff.

“People with voices of different frequencies, rhythms or cadences will be able to evoke quite different magical patterns upon the surface of... read more

Playing the building

Just like playing mum’s pots n pans as a kid…

Love what David Byrne has to say about democratisation at 02:45

Remember when music was simply FUN?

Thanks to our mates at Rumblefish for pointing us to this.

Via Boing Boing

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