“Sonic branding is about the culture of a company and when you hear what these people have to say, you can see that it’s much more than just a bank”
Read the article by AV Magazine about the work The Amber Theatre did for The Academy at the National Australia Bank.
Sonic Branding For The NAB.pdf
I’m not sure if the interaction of sound and colour quite hits the mark – simplifying the colour and animations would help in creating more obvious connections between the sound and light – but the willingness of the crowd to participate is really inspiring.
The use of human voice is really refreshing and personalises the experience.
The means now exist to create amazing brand experiences by connecting the emotional expression of sound to the benefits and personality of your brand, in real- time interactive environments.
Imagine this happening in front of your stores…. powerful stuff.
“People with voices of different frequencies, rhythms or cadences will be able to evoke quite different magical patterns upon the surface of... read more
Just like playing mum’s pots n pans as a kid…
Love what David Byrne has to say about democratisation at 02:45
Remember when music was simply FUN?
Thanks to our mates at Rumblefish for pointing us to this.
Via Boing Boing
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