National Australia Bank | The Academy | Awards

Posted by & filed under Architecture, Experiences, In the news.

WORLD ARCHITECTURE – HIGH COMMENDATION – INTERIORS AND FITOUT CATEGORY Link→ IDA CORPORATE DESIGN HIGH COMMENDATION Link→ CEFPI AUSTRALASIA REGION EDUCATIONAL FACILITIES AWARDS – ‘EDUCATION INITIATIVE/DESIGN SOLUTION FOR AN INNOVATIVE PROGRAM’ COMMENDATION Link→ Read the case study in AV magazine: Sonic Branding For The NAB.pdf

Squeeze Me Lightly™ Where Lovers Lie in Ragtrader & Australian Creative

Posted by & filed under Experiences, Fashion, In the news, Interaction & immersion, Retail.

Originally published in Ragtrader Music & fashion combine 25 Nov 2011 A retail innovation centred around interactive fabrics that create music proved a big hit in Melbourne. Pop-up store and fashion label, Where Lovers Lie, teamed up with sonic branding experts, the Amber Theatre, as part of Melbourne Music Week. They then combined the mediums… Read more »

The Amber Theatre on Brandchannel.com

Posted by & filed under In the news, Sonic branding.

I was recently interviewed for an article about sonic branding for Brandchannel.com. You can read the article “India Turns Up the Volume on Sonic Branding” here. The comments section is also worth a read, as it illustrates the confusion that still exists around what sonic branding is and isn’t. A very big thank you to Preeti… Read more »

Risk Reduction | Melbourne Festival

Posted by & filed under In the news.

Seamlessly, deliciously realised, enhanced by Adrian Hauser’s and Cazerine Barry’s morphing, multimedia effects, Marcel de Bie’s sound- including dripping water, squeaks and Flamenco rhythms- and Eduard Ingles’s lighting. Risk Reduction is a winner…   THE AGE “It tells a story of ordinary lives, incorporating dialogue, projected images…voice overs and music that thumps with the insistent rhythms… Read more »