“Sonic branding is about the culture of a company and when you hear what these people have to say, you can see that it’s much more than just a bank”
Read the article by AV Magazine about the work The Amber Theatre did for The Academy at the National Australia Bank.
Sonic Branding For The NAB.pdf
Originally published in Ragtrader Music & fashion combine25 Nov 2011 Pop-up store and fashion label, Where Lovers Lie, teamed up with sonic branding experts, the Amber Theatre, as part of Melbourne Music Week. They then combined the mediums of music and fashion to create an interactive musical instrument controlled by smart textiles. A spokesman from the Squeeze Me Lightly... read more The Amber Theatre on Brandchannel.comMonday August 04, 2008
I was recently interviewed for an article about sonic branding for Brandchannel.com. You can read the article “India Turns Up the Volume on Sonic Branding” here. The comments section is also worth a read, as it illustrates the confusion that still exists around what sonic branding is and isn’t. A very big thank you to Preeti Khicha for the opportunity to participate, and for taking the time to explore the exciting and growing area of sonic branding. Enjoy and let us know what you think. Marcel ... read moreRisk Reduction | Melbourne FestivalSunday August 03, 2008
ZANY STUNTS WITH THE OFFICE CUTIE | THE AUSTRALIAN Seamlessly, deliciously realised, enhanced by Adrian Hauser’s and Cazerine Barry’s morphing, multimedia effects, Marcel de Bie’s sound- including dripping water, squeaks and Flamenco rhythms- and Eduard Ingles’s lighting. Risk Reduction is a winner… THE AGE “It tells a story of ordinary lives, incorporating dialogue, projected images…voice overs and music that thumps with the insistent rhythms of modern urban living. ... read more
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