Just Another Hang Up.

Posted by & filed under Experiences.

Call your business telephone number and ask to be put on hold. Does your on-hold music and announcements make you cringe? Is it too loud, distorted and obnoxious? Does the “thank you for waiting we value your business” voice over sound patronising and lack integrity? How does it make you feel? It’s the little things… Read more »

The Ultimate Punishment

Posted by & filed under Experiences, On-line sound.

This is what happens when some one fails to take responsibility for how sound affects the customer experience… This from a music site. People leave never to return…. and they tell everyone about it. Read the experience here How many customers have been lost because the use of sound in brand communication was not carefully… Read more »

Bollywood Dreams | The Walls Have Ears

Posted by & filed under Experiences.

The impact of sound on your customer’s perception and behaviour towards your brand is influenced by more than just the style of the music/sound. It is equally influenced by both the media that it is being delivered through, and the effect on and of the surrounding environment. This was an important consideration for the Immigration… Read more »

1001 Conversations

Posted by & filed under Effects of sound, Experiences.

It was great to get feedback from Adrian about the Album Art window in iTunes.To see what this looks like go here. Years ago myself and a great friend Russell coined the phrase 1001 conversations. Meaning that everyone’s experience contributes to and diversifies knowledge, This leads to innovation. Some of the best ideas come from… Read more »

Turn That Music Down

Posted by & filed under Effects of sound, Experiences.

Boxing day 2005, I was recovering from a lovely lunch with my family and my beautiful partner Renee and feeling like a bit of retail therapy, as if getting christmas presents wasn’t enough. So I decided for the first time in my life to go for a browse through the Melbourne CBD to peruse the… Read more »

Seths Blog: What does your brand sound like?

Posted by & filed under Experiences.

Short, concise and to the point, article about brand experience JetBlue does everything right and then, boom, they yell at you. They yell at you on the PA system, and they do it with either panic or aggression. They are flustered, overworked, distraught and totally stressed out when they use the PA. Read the rest… Read more »

What Lolly Belle Said

Posted by & filed under Effects of sound, Experiences.

Just in case you’re wondering what lolly belle said here it is. Lolly Belle said… Sound design is impertive, but often overlooked to a brand. For example, a phone call I made today to a large Australian music retailer … I called them and was put on hold, however there was absolutely no noise –… Read more »

Target The Customers You Hate

Posted by & filed under Effects of sound, Experiences, Retail.

So you wan’t to keep certain people away from your shop…Do it with this… Mosquito is a teenager repellent – an ultrasonic device that emits a sound only audible to teenagers. It’s targeted to business seeking a solution to anti social youths hanging in front of their stores fronts and driving their customers away. Hmmm … Read more »