“The presence of machinery in our lives is constant. It is the mechanical hand that moulds our everyday objects, the food, the clothing, tools and technology that we rely on. The extent to which we engage with mechanical production is increasing at an exponential rate.
The notion that machinery is needed in order to make our lives easier and more efficient drives us to consume, it drives us to learn more of these machines; those who do not engage are discouraged and in some instances, rendered... read more
25 Nov 2011
A retail innovation centred around interactive fabrics that create music proved a big hit in Melbourne.
Pop-up store and fashion label, Where Lovers Lie, teamed up with sonic branding experts, the Amber Theatre, as part of Melbourne Music Week.
They then combined the mediums of music and fashion to create an interactive musical instrument controlled by smart textiles.
Store visitors were invited to squeeze the clothing on a mannequin, which then played music inside a computer that is connected to the fabric.
A spokesman from the Squeeze Me Lightly Where Lovers Lie initiative said it was designed to help change customers from passive browsers into active creators of new, exciting and memorable retail experiences.
“This heralds a new way of combining sonic branding, fashion and visual merchandising... read more
I’m not sure if the interaction of sound and colour quite hits the mark – simplifying the colour and animations would help in creating more obvious connections between the sound and light – but the willingness of the crowd to participate is really inspiring.
The use of human voice is really refreshing and personalises the experience.
The means now exist to create amazing brand experiences by connecting the emotional expression of sound to the benefits and personality of your brand, in real- time interactive environments.
Imagine this happening in front of your stores…. powerful stuff.
“People with voices of different frequencies, rhythms or cadences will be able to evoke quite different magical patterns upon the surface of... read more