Currently browsing "Effects of sound"

In case you were wondering about music’s effect on people and business

Lovingly compiled by Richard Jankovich and Amy Hassler @

Music Affects

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Ambient noise affects food taste

Noise can make foods seem crunchier and taste blander, a new study suggests. Andy Woods who is a researcher at the University of Manchester and also at Unilever ran the study, in which blindfolded participants ate and rated various foods while hearing nothing, quiet white noise, or loud white noise.

More research:

Effect of background noise on food perception

Background noise affects taste of foods, research shows

via Ambient noise affects food taste – Boing Boing.

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The science: Music affects wine taste

This via Boing Boing

New research suggests that the type of music one listens to while drinking wine can dramatically affect the taste… taste changed by up to 60 percent depending on the vibe of the tune…

From the BBC News:

(In the latest study,) four types of music were played – Carmina Burana by Orff (“powerful and heavy”), Waltz of the Flowers from The Nutcracker by Tchaikovsky (“subtle and refined”), Just Can’t Get Enough by Nouvelle Vague (“zingy and refreshing”) and Slow Breakdown by Michael Brook (“mellow and soft”)

The white wine was rated 40% more zingy and refreshing when that music was played, but only 26% more mellow and soft when music in that category was heard.

The red was altered 25% by mellow and fresh music, yet 60% by powerful and heavy music.

The results were put down to “cognitive priming theory”,... read more

Show ‘em Don’t tell ‘em: Billboards measure decibel levels

I really like this because it works on the show them, don’t tell them principle,

It’s really powerful because it uses everyday experiences, and actually empathises with the consumer, customer, PEOPLE.

It’s worth clicking on the links too, nice follow through and on-line integration.

AEG-Electrolux has installed billboards outfitted with sensors to measure noise levels. So far, they’ve deployed them in London, Berlin, Madrid, Brussels, and Milan. The billboards are part of a “noise awareness” campaign that’s actually a marketing effort for a new “silent” washing machine. The data is also viewable online. Link to AEG Noise Awareness Blog, Link to AEG Noise Awareness site, Link to more info and video at Laughing Squid

via Boing Boing

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It’s not about you | Getting customer focused… For real

Do not ask what sound, music and silence can do for you.
Ask what it can do for your customers.

How can sound, music and silence make their lives easier, more pleasurable, more interesting?
How can sound solve their problems?

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Great Work: Take a free hearing test

You will be surprised.

Free Hearing Test

Via Chroma

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Sonic branding a lot more than music

Sonic branding is a lot more than an audio logo, or well thought out brand sound track.

It is the total impact of sound across all your assets and touchpoints.

Noel over at has posted a very insightful article on the impact of environmental sounds on your employees, customers and brand.

He also provided a great list of books on music psychology and related topics which I’ve placed on where you’ll also find a lot of other resources related to sonic branding.

You can also read more about how we approach environmental sounds and “bleed” here.

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No Music Day: Wednesday November 21, 2007

Turn it all off.

  • Your iPod
  • Your mobile’s ring tones
  • Your TV
  • Your radio
  • Your in-store music
  • Your on-hold music
  • Your computer’s speakers.

The whole shebang.

See the website here. Read more about it here

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2 Heads Make More Sense

I had a great conversation with an Australian sensory consultant, about how the sensory characteristics of products impact and influence consumer perception and experience.

Some great insights were highlighted including the growing need (and interest) of organisations and brands to protect their sensory assets and property as these become more potent differentiators in the market place.

One of the examples we discussed was the pop that the Pringles tube makes when
opened. We then spoke about how this sound could be developed, refined and leveraged, I hate that word, as a consistent sonic trigger and brand differentiator, by implementing it across a range of media andtouchpoints from the packaging to advertising and digital…

The best bit came when we started talking about the crunch and noise that
chips, crackers and other foods make when we chew, how some sounds are really loud inside... read more

1001 Conversations

It was great to get feedback from Adrian about the Album Art window in iTunes.
To see what this looks like go here.

Years ago myself and a great friend Russell coined the phrase 1001 conversations. Meaning that everyone’s experience contributes to and diversifies knowledge, This leads to innovation.

Some of the best ideas come from the people who you think know the least.

I will talk more about this in my next post which will discuss the process of creating the soundscape for the Bollywood Dreams Exhibition at the Immigration Museum, -I love their tag line “moving stories”-and the importance of client and service provider relationships, and how sound can affect a brands relationships with it’s staff and customers.

Till then enjoy and I hope those people downloading the music from... read more

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