…the sculpture allows wind to resonate through the steel tubes making the silent shifting patterns of the wind audible. Vibrations in strings attached to some of the tubes are transferred through skins covering the tops, and projected down through the tubes towards the viewer standing beneath the arch…
25 Nov 2011
A retail innovation centred around interactive fabrics that create music proved a big hit in Melbourne.
Pop-up store and fashion label, Where Lovers Lie, teamed up with sonic branding experts, the Amber Theatre, as part of Melbourne Music Week.
They then combined the mediums of music and fashion to create an interactive musical instrument controlled by smart textiles.
Store visitors were invited to squeeze the clothing on a mannequin, which then played music inside a computer that is connected to the fabric.
A spokesman from the Squeeze Me Lightly... read more
Noise can make foods seem crunchier and taste blander, a new study suggests. Andy Woods who is a researcher at the University of Manchester and also at Unilever ran the study, in which blindfolded participants ate and rated various foods while hearing nothing, quiet white noise, or loud white noise.
ANNIE MAC
01. Tensnake — Coma Cat
02. Round Table Knights — Calypso
03. Yolanda Be Cool & DCUP — We Speak No Americano
04. Drop the Lime — Sex Sax
05. Wiley — Electric Boogaloo (Riva Starr Remix)
06. Fake Blood — I Think I Like It
07. Jacob Plant — Jump Up
08. Big Boi — Shutterbug (Jack Beats Remix)
09. Vato Gonzalez- Badman Riddim (CDR)
10. Congorock — Babylon (Steve Angello Edit)
11. Swedish House Mafia — One (Congorock Remix)
12. Redlight feat. Ms Dynamite — What You Talkin About
13. D1 — Brb
14. Benga — Little Bitsread more
Flexicar a small car rental company in Australia has a great initiative where each month they put new CD in their cars for you to listen to whilst you drive around. Even nicer is that once the month has “expired” you can take the CD home with you… Nice touch.
Everything about Flexicar feels easy (going).
This simple promotion becomes even more potent when a company like Flexicar ensures that the music they are promoting consistently aligns with their brand ethos.