Smart brands don’t advertise on Spotify

Posted by & filed under Experiences, On-line sound, Strategy.

Smart brands don’t use Audio Ads to advertise on Spotify. Why? Because they’re annoying. That’s the point. Audio ads interrupt your listening experience to frustrate you. This frustration is designed to force you to upgrade to Spotify’s interruption free suscription service. Smart brands don’t create annoying, frustrating experiences. Interruption doesn’t work, permission does. Smart brands… Read more »

National Australia Bank | The Academy | Awards

Posted by & filed under Architecture, Experiences, In the news.

WORLD ARCHITECTURE – HIGH COMMENDATION – INTERIORS AND FITOUT CATEGORY Link→ IDA CORPORATE DESIGN HIGH COMMENDATION Link→ CEFPI AUSTRALASIA REGION EDUCATIONAL FACILITIES AWARDS – ‘EDUCATION INITIATIVE/DESIGN SOLUTION FOR AN INNOVATIVE PROGRAM’ COMMENDATION Link→ Read the case study in AV magazine: Sonic Branding For The NAB.pdf

Stunning | The T-Mobile Welcome Back Campaign | Heathrow Airport Music Activation

Posted by & filed under Experiences.

Beautifully simple and focussed. Brilliant arrangement, dynamic and song choice. The music, location and involvement of people, combine perfectly to support the message “Life is for sharing” – and we did. The YouTube comments say it all. This went viral – not because it is a clever ‘stunt’, but because it connects profoundly and honestly… Read more »

How Apple Store seduces you with the tilt of its laptops

Posted by & filed under Experiences, Interaction & immersion, Simplicity.

Apple’s attention to detail in the way they gently compel you to touch and connect emotionally with their products, is effortless and beautifully human. “You might think that Apple positions all its notebook computers for aesthetic reasons. That’s partly true… But the main reason notebook computers screens are slightly angled is to encourage customers to… Read more »