Currently browsing "Experiences"

Giant Acoustic Organ Installation Makes Wind Audible

…the sculpture allows wind to resonate through the steel tubes making the silent shifting patterns of the wind audible. Vibrations in strings attached to some of the tubes are transferred through skins covering the tops, and projected down through the tubes towards the viewer standing beneath the arch…

via PSFK: Giant Acoustic Organ Installation Makes Wind Audible @PSFK.

Giant Acoustic Organ Installation Makes Wind Audible

 
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Restraint. Space. Awesome

Dr . Garth Paine. Karlax and Kyma – 1st contact.

Karlax and Kyma – 1st contact from Garth Paine on Vimeo.

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AV Magazine | The Academy and sonic branding at the National Australia Bank

“Sonic branding is about the culture of a company and when you hear what these people have to say, you can see that it’s much more than just a bank”

Read the article by AV Magazine  about the work The Amber Theatre did for The Academy at the National Australia Bank.

Sonic Branding For The NAB.pdf

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Make music on any surface.

So many fun and useful applications.

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Squeeze Me Lightly™ Where Lovers Lie in Ragtrader & Australian Creative

Originally published in Ragtrader

Music & fashion combine

25 Nov 2011
A retail innovation centred around interactive fabrics that create music proved a big hit in Melbourne.

Pop-up store and fashion label, Where Lovers Lie, teamed up with sonic branding experts, the Amber Theatre, as part of Melbourne Music Week.

They then combined the mediums of music and fashion to create an interactive musical instrument controlled by smart textiles.
Store visitors were invited to squeeze the clothing on a mannequin, which then played music inside a computer that is connected to the fabric.

A spokesman from the Squeeze Me Lightly... read more

Interactive textile & sound installation @ Where Lovers Lie – Melbourne’s GPO

Updated – See photos of Squeeze Me Lightly Where Lovers Lie launch party
here.

Come experience our beautiful interactive textile and sound installation we’ve created together with local fashion label “Where Lovers Lie”.

In affiliation with Melbourne Music Week.

Where Lovers Lie workroom and concept store.

Level 1, Melbourne’s GPO, 350 Bourke Street, Melbourne.

Installation runs from Nov 18th-Nov 26th 2011.

Sponsored by Moritz Australia.

Where Lovers Lie website

Where Lovers Lie on Facebook

Sound changes everything™

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Squeeze Me Lightly™ | Interactive Fabric Instruments

Squeeze Me Lightly™ uses interactive smart fabrics to trigger and play music.

The shape, form and music can be easily adapted for different situations, clients and audiences.

Squeeze Me Lightly™ is great for:

  • Brand experiences.
  • Pop up shops.
  • Events.
  • Launches.
  • Retail/instore.
  • Architectural installations.
  • and FUN.

A huge thank you to Anna and The Social Studio for helping turn sketches into a beautiful object.

Check out the amazing work of  the brilliant young refugee fashion designers they work with – I just love the new men’s range. TheSocialStudio.org

Call Marcel +61 (0) 407 318 065 or email us to find out more and to get your own custom designed Squeeze Me Lightly™

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Ambient noise affects food taste

Noise can make foods seem crunchier and taste blander, a new study suggests. Andy Woods who is a researcher at the University of Manchester and also at Unilever ran the study, in which blindfolded participants ate and rated various foods while hearing nothing, quiet white noise, or loud white noise.

More research:

Effect of background noise on food perception

Background noise affects taste of foods, research shows

via Ambient noise affects food taste – Boing Boing.

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Get a tune up™ | Glastonbury Festival 2010

Some of the best, soulful, dirty, throbbing, bouncy, crowd pleasing  dance music you’ll hear this year.

Electro house, Drum n Bass and Dub step.
All on the same stage.
As it should be!

Download link

Via Liveset Database

Set list

ANNIE MAC
01. Tensnake — Coma Cat
02. Round Table Knights — Calypso
03. Yolanda Be Cool & DCUP — We Speak No Americano
04. Drop the Lime — Sex Sax
05. Wiley — Electric Boogaloo (Riva Starr Remix)
06. Fake Blood — I Think I Like It
07. Jacob Plant — Jump Up
08. Big Boi — Shutterbug (Jack Beats Remix)
09. Vato Gonzalez- Badman Riddim (CDR)
10. Congorock — Babylon (Steve Angello Edit)
11. Swedish House Mafia — One (Congorock Remix)
12. Redlight feat. Ms Dynamite — What You Talkin About
13. D1 — Brb
14. Benga — Little Bitsread more

Flexible service | Consistent Branding

Flexicar a small car rental company in Australia has a great initiative where each month they put new CD in their cars for you to listen to whilst you drive around. Even nicer is that once the month has “expired” you can take the CD home with you… Nice touch.

Everything about Flexicar feels easy (going).
This simple promotion becomes even more potent when a company like Flexicar ensures that the music they are promoting consistently aligns with their brand ethos.

Flexicar, please don’t change a thing.

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