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Squeeze Me Lightly™ Interactive Textile Sound Sculpture

 

Squeeze Me Lightly™ 20


 

 

 

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Dear Apple | sound is driving us crazy on our Macs

Dear Apple,

Please implement a system wide notifier that tells us where the music is coming from so that when music just starts playing, we can control the music, and keep working, playing and loving our Macs.

We have multiple apps and music players like Spotify, iTunes, Rdio… open at the same time.
We have multiple tabs in multiple browsers… open at the same time.

All of a sudden music starts playing on our Mac. Sometimes one song, sometimes many… at the same time.
We didn’t do it. it just happened.

We are confused, frustrated, embarrassed,
and we can’t find the source of the music…
It’s driving us nuts, our friends, partners, colleagues…

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Qualifications

The best thing I did when I was trying to work out where to put sound triggering sensors and speakers for The Academy @nab, was to ask the builders where people will walk.

BVN_220110-161-94370

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Smart brands don’t advertise on Spotify

Smart brands don’t use Audio Ads to advertise on Spotify.

Why? Because they’re annoying. That’s the point.

Audio ads interrupt your listening experience to frustrate you.
This frustration is designed to force you to upgrade to Spotify’s interruption free suscription service.

Smart brands don’t create annoying, frustrating experiences.

Interruption doesn’t work, permission does.

Smart brands use Spotify to give things back to their listeners.

They help them discover new music. They help them make their lives easier and more fun through music. They give them things that make them look cool to their mates.

 

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Squeeze Me Lightly case study presented at Future Lab’s Trend Briefing : The Tomorrow Store

Our interactive textile and sound installation, Squeeze Me Lightly Where Lovers Lie was presented at Future Laboratories Australia’s Trend Briefing : The Tomorrow Store.

Find more info about Squeeze Me Lightly on our portfolio and facebook pages.

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Thanks Right Angle Studio

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National Australia Bank | The Academy | Awards

WORLD ARCHITECTURE – HIGH COMMENDATION – INTERIORS AND FITOUT CATEGORY Link→

IDA CORPORATE DESIGN HIGH COMMENDATION Link→

CEFPI AUSTRALASIA REGION EDUCATIONAL FACILITIES AWARDS – ‘EDUCATION INITIATIVE/DESIGN SOLUTION FOR AN INNOVATIVE PROGRAM’ COMMENDATION Link→

Read the case study in AV magazine: Sonic Branding For The NAB.pdf

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In case you were wondering about music’s effect on people and business

Lovingly compiled by Richard Jankovich and Amy Hassler @ www.musicbranding.com

Music Affects

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Stunning | The T-Mobile Welcome Back Campaign | Heathrow Airport Music Activation

Beautifully simple and focussed.

Brilliant arrangement, dynamic and song choice.

The music, location and involvement of people, combine perfectly to support the message “Life is for sharing” – and we did.

The YouTube comments say it all.
This went viral – not because it is a clever ‘stunt’, but because it connects profoundly and honestly on a human and emotional level.

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Turning everyday things into interactive musical instruments.

Some of the cool and fun things we’re working on.

Enjoy

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Development of sound concepts for interactive signage, sculptures and store windows.

This is a short video of initial ideas and improvisations of  sonic content for interactive signage, sculptures and store windows.

Only one sound is being used as a source. It is then being modified with the same software we used for Squeeze Me Lightly and Penthouse Mouse

Enjoy.

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