Wednesday June 11, 2008

Just like playing mum’s pots n pans as a kid…

Love what David Byrne has to say about democratisation at 02:45

Remember when music was simply FUN?

Thanks to our mates at Rumblefish for pointing us to this.

Via Boing Boing

Friday May 16, 2008

This via Boing Boing

New research suggests that the type of music one listens to while drinking wine can dramatically affect the taste… taste changed by up to 60 percent depending on the vibe of the tune…

From the BBC News:

(In the latest study,) four types of music were played – Carmina Burana by Orff (“powerful and heavy”), Waltz of the Flowers from The Nutcracker by Tchaikovsky (“subtle and refined”), Just Can’t Get Enough by Nouvelle Vague (“zingy and refreshing”) and Slow Breakdown by Michael Brook (“mellow and soft”)

The white wine was rated 40% more zingy and refreshing when that music was played, but only 26% more mellow and soft when music in that category was heard.

The red was altered 25% by mellow and fresh music, yet 60% by powerful and heavy music.

The results were put down to “cognitive priming theory”, where the music sets up the brain to respond to the wine in a certain way.

Read the whole BBC News articles and recommended music to drink to here.

Thursday May 8, 2008

I really like this because it works on the show them, don’t tell them principle,

It’s really powerful because it uses everyday experiences, and actually empathises with the consumer, customer, PEOPLE.

It’s worth clicking on the links too, nice follow through and on-line integration.

AEG-Electrolux has installed billboards outfitted with sensors to measure noise levels. So far, they’ve deployed them in London, Berlin, Madrid, Brussels, and Milan. The billboards are part of a “noise awareness” campaign that’s actually a marketing effort for a new “silent” washing machine. The data is also viewable online. Link to AEG Noise Awareness Blog, Link to AEG Noise Awareness site, Link to more info and video at Laughing Squid

via Boing Boing

Thursday May 8, 2008

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.
—Charles Mingus

Better Git It In Your Soul

Thursday May 1, 2008

“An artist featured in a new campaign pushed by the Australian music industry to discourage illegal file sharing… says he was duped into joining an anti-piracy “witch hunt”.”

Read the article here.

I won’t wade into the right or wrong arguments about file sharing but it’s worth checking out the comments on to get a feel for where the customer is at.

I will say that the video patronises it’s intended audience – high school students- who do understand the industry. They understand it so well that they don’t need it. Just look at, Mog and imeem.

Lindsay gets “The Kids”.

“I’m from a punk rock band, it’s all about getting your music out any way you can – you don’t make money from the record, the record companies make the money from the record. If they can’t make money these days because they haven’t come onside with the way the world is going, it’s their own problem.”

And why didn’t the makers link to YouTube from their site so that the video is easy to share.

Don’t they get “The Kids” ?

Wednesday April 30, 2008

Do not ask what sound, music and silence can do for you.
Ask what it can do for your customers.

How can sound, music and silence make their lives easier, more pleasurable, more interesting?
How can sound solve their problems?

Wednesday March 26, 2008

I really like how Seth Godin prefaces the viewing of this video with the following statement.

Safe for work, audio is okay.

As our media and ad spend becomes more diversified it is important to consider the appropriateness of audio content in different environments.

For example, if your target audience spends most of their time accessing your on-line content/ads in the workplace, is it appropriate to have sound? And if so what is appropriate and how can the user protect him/herself from an embarrassing audio onslaught?

Where and when sound should be used is just as important to your sonic branding strategy as the type of sound you use, and of course determining this always starts with your audience.

Enjoy the silence.