Saturday November 5, 2011

Updated – See photos of Squeeze Me Lightly Where Lovers Lie launch party

Come experience our beautiful interactive textile and sound installation we’ve created together with local fashion label “Where Lovers Lie”.

In affiliation with Melbourne Music Week.

Where Lovers Lie workroom and concept store.

Level 1, Melbourne’s GPO, 350 Bourke Street, Melbourne.

Installation runs from Nov 18th-Nov 26th 2011.

Sponsored by Moritz Australia.

Where Lovers Lie website

Where Lovers Lie on Facebook

Sound changes everything™

Tuesday September 20, 2011

Sonic branding from the perspective of brand design agency Coley Porter Bell

Via Coley Porter Bell

“As a brand design agency, you may wonder why we’d bother attending an event like this…  After all, music is the domain of ad agencies right? We don’t think so…

…As with everything these days, music and sound is much more than just an advertising jingle – it is part of the 360° exposure that consumers have to brands across a variety of touch points.

So that’s why a brand design agency needs to be aware of brand sounds.”

Read the rest here

Image courtesy of David Coxon

Monday August 15, 2011

Job Description

The Global Brand team is responsible for the strategy and programs that drive overall brand equity and brand reputation, and support the evolution of the Dell master brand. We are looking for a strong program manager to participate in our sonic branding strategy and sonic identity system development, including management of our sonic branding asset library and collaboration across the company to ensure successful alignment and implementation of our sonic branding standards.

  • Program management for sonic branding standards implementation; usage guidelines and assisting with integration for brand consistency
  • Development of sonic branding resources, libraries, filters and tools, including subject matter expert content development
  • Project management for creation of sonic branding assets, including internal partnership development and agency interactions
  • Driving strategy and stewardship of our sonic brand in support of overall business goals for the brand
  • Communications development and training of key internal and agency audiences
  • Leadership of cross-functional teams to strategically implement sonic branding elements across critical touch points; development of templated approaches for scalability
  • Creative guidance and reviews for sonic branding application and integration


This role requires a strong grasp and demonstrated experience with master brands and proven program and project management skills. Candidates must thrive in challenging project and organizational situations to effectively influence and drive participation within different global business groups. A champion for the brand with understanding of how master brand elements are developed, deployed and communicated, experience with sonic or audio branding preferred.

Understanding of how branded music and sound is incorporated across a variety of applications, including communications, events, environments, IVR and functional sounds…

See the full job description at:


Global Brand – Sonic Branding Program Manager at Dell in TX, Round Rock – Job | LinkedIn.

Wednesday March 16, 2011

What a fantastic soundtrack to accompany the City Chic | Be Styled In Sizes 14+
runway at Federation Square, Melbourne.

Proud, bold, sassy, sexy, confident and struttin’, the soundtrack spoke directly and unequivocally to the target audience.

Well thought out, focussed and consistent for the whole show.

Please post the playlist on-line for the world to feel.

Great work!

Friday March 11, 2011

Squeeze Me Lightly™ uses interactive smart fabrics to trigger and play music.

The shape, form and music can be easily adapted for different situations, clients and audiences.

Squeeze Me Lightly™ is great for:

  • Brand experiences.
  • Pop up shops.
  • Events.
  • Launches.
  • Retail/instore.
  • Architectural installations.
  • and FUN.

A huge thank you to Anna and The Social Studio for helping turn sketches into a beautiful object.

Check out the amazing work of  the brilliant young refugee fashion designers they work with – I just love the new men’s range.

Call Marcel +61 (0) 407 318 065 or email us to find out more and to get your own custom designed Squeeze Me Lightly™

Tuesday October 19, 2010

Noise can make foods seem crunchier and taste blander, a new study suggests. Andy Woods who is a researcher at the University of Manchester and also at Unilever ran the study, in which blindfolded participants ate and rated various foods while hearing nothing, quiet white noise, or loud white noise.

More research:

Effect of background noise on food perception

Background noise affects taste of foods, research shows

via Ambient noise affects food taste – Boing Boing.