Get a tune up™ | Azelia Banks | 212 ft. Lazy Jay


Go on try not to dance

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Use the force Luke | Artists and songwriters can profit from file sharing

Some interesting and positive ideas from Mark Holden on how songwriters, artists and rights holders can profit from filesharing.

Read the article by Mark Holden: Songwriters are not going to win the battle of the Internet

  1. People are going to share and download ‘free’ music.
  2. File sharing sites will profit from this via ads and incentives.
  3. Tax/levy the profits of the file sharing sites.
  4. Use fingerprinting technology to determine which artists/rights holders are being shared.
  5. Distribute income to the correct rights holders and artists.

This new and additional revenue model also gives rights holders and record companies more bargaining power when negotiating with Apple’s iTunes.

And lawyers would still have a job.

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Get a tune up™ | Unicorn Kid | True Love Fantasy ft Talk To Animals

If you’re happy and you know it clap your hands.

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Make music on any surface.

So many fun and useful applications.

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Squeeze Me Lightly™ Where Lovers Lie in Ragtrader & Australian Creative

Originally published in Ragtrader

Music & fashion combine

25 Nov 2011
A retail innovation centred around interactive fabrics that create music proved a big hit in Melbourne.

Pop-up store and fashion label, Where Lovers Lie, teamed up with sonic branding experts, the Amber Theatre, as part of Melbourne Music Week.

They then combined the mediums of music and fashion to create an interactive musical instrument controlled by smart textiles.
Store visitors were invited to squeeze the clothing on a mannequin, which then played music inside a computer that is connected to the fabric.

A spokesman from the Squeeze Me Lightly Where Lovers Lie initiative said it was designed to help change customers from passive browsers into active creators of new, exciting and memorable retail experiences.

“This heralds a new way of combining sonic branding, fashion and visual merchandising... read more

Interactive textile & sound installation @ Where Lovers Lie – Melbourne’s GPO

Updated – See photos of Squeeze Me Lightly Where Lovers Lie launch party

Come experience our beautiful interactive textile and sound installation we’ve created together with local fashion label “Where Lovers Lie”.

In affiliation with Melbourne Music Week.

Where Lovers Lie workroom and concept store.

Level 1, Melbourne’s GPO, 350 Bourke Street, Melbourne.

Installation runs from Nov 18th-Nov 26th 2011.

Sponsored by Moritz Australia.

Where Lovers Lie website

Where Lovers Lie on Facebook

Sound changes everything™

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Sound Advice at Ogilvy’s Lab Music Day Live

Sonic branding from the perspective of brand design agency Coley Porter Bell

Via Coley Porter Bell

“As a brand design agency, you may wonder why we’d bother attending an event like this…  After all, music is the domain of ad agencies right? We don’t think so…

…As with everything these days, music and sound is much more than just an advertising jingle – it is part of the 360° exposure that consumers have to brands across a variety of touch points.

So that’s why a brand design agency needs to be aware of brand sounds.”

Read the rest here

Image courtesy of David Coxon

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Dell understands sonic branding: Global Brand – Sonic Branding Program Manager

Job Description

The Global Brand team is responsible for the strategy and programs that drive overall brand equity and brand reputation, and support the evolution of the Dell master brand. We are looking for a strong program manager to participate in our sonic branding strategy and sonic identity system development, including management of our sonic branding asset library and collaboration across the company to ensure successful alignment and implementation of our sonic branding standards.

  • Program management for sonic branding standards implementation; usage guidelines and assisting with integration for brand consistency
  • Development of sonic branding resources, libraries, filters and tools, including subject matter expert content development
  • Project management for creation of sonic branding assets, including internal partnership development and agency interactions
  • Driving strategy and stewardship of our sonic brand in support of overall business... read more

Get a tune up™ | Black Joe Lewis & The Honeybears | Livin’ In The Jungle


Live on Letterman

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Official Video

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L’Oréal Melbourne Fashion Festival | City Chic: Be Styled In Sizes 14+

What a fantastic soundtrack to accompany the City Chic | Be Styled In Sizes 14+
runway at Federation Square, Melbourne.

Proud, bold, sassy, sexy, confident and struttin’, the soundtrack spoke directly and unequivocally to the target audience.

Well thought out, focussed and consistent for the whole show.

Please post the playlist on-line for the world to feel.

Great work!

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