Apple’s attention to detail in the way they gently compel you to touch and connect emotionally with their products, is effortless and beautifully human.
“You might think that Apple positions all its notebook computers for aesthetic reasons. That’s partly true… But the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle—in other words, to touch the computer!
…Our brains love multisensory experiences. The more you engage your customers’ senses, the more likely it is that they will engage with your product on an emotional level and reward you with their loyalty.”
Agencyitis strikes again – this time with Cadbury Australia.
Cadbury were on a winner with the first two Saatchi & Saatchi TV commercials in their Joyville campaign.
Both these TVCs used ‘big band’, theatrical and wacky, JOYFUL music that is a great fit for the brand and communicated the Joyville message perfectly.
The music makes you feel good, Cadbury makes you feel good. It works on a visceral and emotional level.
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The music aligns with the UK/global campaign, and it would also work very well at the point of purchase. Cadbury were well on the way to building a powerful brand asset with this music, and establishing a strong, recognisable and believable sonic brand identity.
…the sculpture allows wind to resonate through the steel tubes making the silent shifting patterns of the wind audible. Vibrations in strings attached to some of the tubes are transferred through skins covering the tops, and projected down through the tubes towards the viewer standing beneath the arch…
“The presence of machinery in our lives is constant. It is the mechanical hand that moulds our everyday objects, the food, the clothing, tools and technology that we rely on. The extent to which we engage with mechanical production is increasing at an exponential rate.
The notion that machinery is needed in order to make our lives easier and more efficient drives us to consume, it drives us to learn more of these machines; those who do not engage are discouraged and in some instances, rendered... read more