How Apple Store Seduces You With the Tilt of Its Laptops

Apple’s attention to detail in the way they gently compel you to touch and connect emotionally with their products, is effortless and beautifully human.

“You might think that Apple positions all its notebook computers for aesthetic reasons. That’s partly true… But the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle—in other words, to touch the computer!

…Our brains love multisensory experiences. The more you engage your customers’ senses, the more likely it is that they will engage with your product on an emotional level and reward you with their loyalty.”

Read the full article by Carmine Gallo at Forbes.com here
How Apple Store Seduces You With the Tilt of Its... read more

Interactive Musical Wall Helps Pass The Time In Hospital Waiting Rooms

ARVE Error: id and provider shortcodes attributes are mandatory for old shortcodes. It is recommended to switch to new shortcodes that need only url

via PSFK: http://www.psfk.com/2012/06/interactive-hospital-musical-wall.html

... read more

Get a tune up™ | OTROPIC T(H)REE | Proud Mamas

A beautiful, soulful and uplifting hip hop  song  by Otropic T(h)ree on Shadow Records- late 90’s.

Timeless!

ARVE Error: id and provider shortcodes attributes are mandatory for old shortcodes. It is recommended to switch to new shortcodes that need only url

... read more

Agencyitis strikes Cadbury Australia.

Agencyitis strikes again – this time with Cadbury Australia.

Cadbury were on a winner with the first two Saatchi & Saatchi TV commercials in their Joyville campaign.

Both these TVCs used ‘big band’, theatrical and wacky, JOYFUL music that is a great fit for the brand and  communicated the Joyville message perfectly.

The music makes you feel good, Cadbury makes you feel good. It works on a visceral and emotional level.

ARVE Error: id and provider shortcodes attributes are mandatory for old shortcodes. It is recommended to switch to new shortcodes that need only url

The music aligns with the UK/global campaign, and it would also work very well at the point of purchase. Cadbury were well on the way to building a powerful brand asset with this music, and establishing a strong, recognisable and believable sonic brand identity.

Cadbury switched the... read more

Get a tune up™ | Too Much! Podcast 003 | Mirror State

Future garage – soulful, funky, up-front!

... read more

Giant Acoustic Organ Installation Makes Wind Audible

…the sculpture allows wind to resonate through the steel tubes making the silent shifting patterns of the wind audible. Vibrations in strings attached to some of the tubes are transferred through skins covering the tops, and projected down through the tubes towards the viewer standing beneath the arch…

via PSFK: Giant Acoustic Organ Installation Makes Wind Audible @PSFK.

Giant Acoustic Organ Installation Makes Wind Audible

 
... read more

Restraint. Space. Awesome

Dr . Garth Paine. Karlax and Kyma – 1st contact.

Karlax and Kyma – 1st contact from Garth Paine on Vimeo.

... read more

AV Magazine | The Academy and sonic branding at the National Australia Bank

“Sonic branding is about the culture of a company and when you hear what these people have to say, you can see that it’s much more than just a bank”

Read the article by AV Magazine  about the work The Amber Theatre did for The Academy at the National Australia Bank.

Sonic Branding For The NAB.pdf

... read more

Cyberbullying Interactive Sound Installation @ Penthouse Mouse | L’Oreal Melbourne Fashion Festival 2012

Penthouse Mouse.001
Image credits: Albert Comper Photography | Glenda Tarle of gtgadabout

Moth Design asked us to create an interactive sound installation for their Penthouse Mouse event at L’Oreal Melbourne Fashion Festival  2012 that responds to the following brief:

MECHANICAL INTERFERENCE

“The presence of machinery in our lives is constant. It is the mechanical hand that moulds our everyday objects, the food, the clothing, tools and technology that we rely on. The extent to which we engage with mechanical production is increasing at an exponential rate.

The notion that machinery is needed in order to make our lives easier and more efficient drives us to consume, it drives us to learn more of these machines; those who do not engage are discouraged and in some instances, rendered... read more

Get a tune up™ | Free Brainfeeder sampler

Diverse, soulful, beautiful.

Click the image to download this amazing music for free.

 

http://www.brainfeedersite.com/

... read more

Page 3 of 12«12345»10...Last »