The sound of silence

Sunday December 18, 2005

Thanks for your feedback Lolly Belle.

I’ve spoken to a few other people about this issue and this seems to be a bit of a recurring problem for customers or is that lost customers.

It’s odd that companies neglect to inform the person on the end of the line that they are still connected and that the queue is getting shorter.
Particularly as 90% of interactions with a company is via the telephone.
Pretty crucial touchpoint in my opinion.

On the other hand- silence in other situations can be very powerful.

Turn the sound off on a TV Commercial and watch the viewer come running back from making their cup of tea.

Equally some retail and public environments can benefit just as much from silence as they can from sound- the local library for example or the local aquarium- Who needs music when you’ve got bubbles and pumps.

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The Customer Is King(or Queen)

Friday December 16, 2005

Thanks for Blogging in…and welcome to the amber theatre’s first post.

A simple definition of sonic branding.
Sonic branding is the consistent and strategic use of sound and music to support a brands personality, attributes and customers’ experience.

It can range from music on hold to the type of music that is played at a restaurant, to the tone of a receptionists voice when answering the phone to a sonic logo such as the one used by Intel.

If you’re still confused let me know.

Now for the good bit.

  1. We want to find out from you what you like and dislike about the sounds and music used by different brands or companies.
  2. This could be the music that’s playing while you’re buying clothes or sitting in the waiting room of a doctors surgery or the volume and style of music on hold or a ring tone.
  3. Then tell us how this affects your view of the company.

Also feel free to add anything you want about the state of marketing and sound in Australia and the world

Marcel de Bie

Target The Customers You Hate

Friday May 20, 2005

So you wan’t to keep certain people away from your shop…Do it with this…

Mosquito is a teenager repellent – an ultrasonic device that emits a sound only audible to teenagers. It’s targeted to business seeking a solution to anti social youths hanging in front of their stores fronts and driving their customers away.

Hmmm  Read the rest here.