What Is Un Australian?

Un Australian is not checking out
Roocast- A great podcast dedicated to bringing you the best Australian music around.

Subscribe with iTunes to listen to the diversity and cultural sponge that is Australian Music and find out why we are the envy of the world.

Have fun


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Marcel's random insight of the day 1

There are 2 types of products

one solves problems

the other

creates problems that need to be to solved.

Which one do I create?

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Turn That Music Down

Boxing day 2005, I was recovering from a lovely lunch with my family and my beautiful partner Renee and feeling like a bit of retail therapy, as if getting christmas presents wasn’t enough. So I decided for the first time in my life to go for a browse through the Melbourne CBD to peruse the Boxing day sales.As we wandered around marvelling at the lovely designs and logos on the shopping bags people were carrying, I felt an urge to look at some clothes. Being a guy and statistically not a browser I knew exactly where I wanted to go and what I wanted to buy. been to this store once before and liked what they did; street wear with clean lines that avoided the baggy look which I so detest. I also remembered that they were playing cool... read more

Seths Blog: What does your brand sound like?

Short, concise and to the point, article about brand experience

JetBlue does everything right and then, boom, they yell at you.

They yell at you on the PA system, and they do it with either panic or aggression. They are flustered, overworked, distraught and totally stressed out when they use the PA.

Read the rest at: Seth’s Blog: What does your brand sound like?

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Podcast Now Online

Hi thereI’ve just started a new podcast.

It can be found at http://theambertheatre.podomatic.com/

You can subscribe it entering the following url into your rss reader or iTunes feed://theambertheatre.podomatic.com/rss2.xml



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Del.icio.us Bookmarks

I’ve just opened an account with del.icio.us the social bookmarking site.

As I get time I’ll start putting my bookmarks up ranging from interesting software to articles and research on sound, music, marketing and branding.

you can find the site here: http://del.icio.us/theambertheatre

you can subscribe to the rss feed here: feed://del.icio.us/rss/theambertheatre

Have fun with the forthcoming links and let me know if they are useful


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What Lolly Belle Said

Just in case you’re wondering what lolly belle said here it is.

Lolly Belle said…
Sound design is impertive, but often overlooked to a brand.

For example, a phone call I made today to a large Australian music retailer …

I called them and was put on hold, however there was absolutely no noise – completely silence. I thought after a few minutes that the phone was dead so I called back and had the same thing again. Finally go through to the person, but only because I was so patient with the silence.

It seemed incredibly ironic that a music retailer of all people – a company who supposedly specialises in sound – would have a communications device that was silent!

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The sound of silence

Thanks for your feedback Lolly Belle.

I’ve spoken to a few other people about this issue and this seems to be a bit of a recurring problem for customers or is that lost customers.

It’s odd that companies neglect to inform the person on the end of the line that they are still connected and that the queue is getting shorter.
Particularly as 90% of interactions with a company is via the telephone.
Pretty crucial touchpoint in my opinion.

On the other hand- silence in other situations can be very powerful.

Turn the sound off on a TV Commercial and watch the viewer come running back from making their cup of tea.

Equally some retail and public environments can benefit just as much from silence as they can from sound- the local library for example or the local aquarium- Who needs... read more

The Customer Is King(or Queen)

Thanks for Blogging in…and welcome to the amber theatre’s first post.

A simple definition of sonic branding.
Sonic branding is the consistent and strategic use of sound and music to support a brands personality, attributes and customers’ experience.

It can range from music on hold to the type of music that is played at a restaurant, to the tone of a receptionists voice when answering the phone to a sonic logo such as the one used by Intel.

If you’re still confused let me know.

Now for the good bit.

  1. We want to find out from you what you like and dislike about the sounds and music used by different brands or companies.
  2. This could be the music that’s playing while you’re buying clothes or sitting in the waiting room of a doctors surgery or the volume and style of music on hold or... read more

Target The Customers You Hate

So you wan’t to keep certain people away from your shop…Do it with this…

Mosquito is a teenager repellent – an ultrasonic device that emits a sound only audible to teenagers. It’s targeted to business seeking a solution to anti social youths hanging in front of their stores fronts and driving their customers away.

Hmmm  Read the rest here.

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