I had a great conversation with an Australian sensory consultant, about how the sensory characteristics of products impact and influence consumer perception and experience.
Some great insights were highlighted including the growing need (and interest) of organisations and brands to protect their sensory assets and property as these become more potent differentiators in the market place.
One of the examples we discussed was the pop that the Pringles tube makes when
opened. We then spoke about how this sound could be developed, refined and leveraged, I hate that word, as a consistent sonic trigger and brand differentiator, by implementing it across a range of media andtouchpoints from the packaging to advertising and digital…
The best bit came when we started talking about the crunch and noise that
chips, crackers and other foods make when we chew, how some sounds are really loud inside... read more
Recently Warner Music Group and social networking site imeem announced a partnership where Warner Music would allow imeem to stream full songs in exchange for a share of the revenue from ads that appear next to the song player.
Think of it as something like Google Adsense for music.
We’ll see a lot more of this as record companies try to respond to file sharing and the need to generate new revenue streams in light of decreasing profits.
Ad supported music is a good idea in theory. However, some things need to be ironed out before it is truly viable, here’s a few.
How will ads be matched to music so that they reach the intended target market? The reason why Adsense is so successful is that it “senses” key words in the content and matches them to relevant advertising?Tagging of... read more
You hear a song on a television commercial or website, you like it and you want it. How hard is it to get it?
If you’re experience is anything like mine, it can be a complicated journey through Google searches and forums: Often with no joy at the end.
Why do so many companies make it so difficult for their customers to voluntarily spread their brand? Maybe they’re spending too much time reading books on solving the complexities of viral marketing instead of looking at the obvious.
So who gets it?
Wolf Blass does: they have a link to the great music that everyone talks about here. It’s pretty easy to find on their website.
They could make it easier to download and also embed data in the file so that when it’s played in a mp3 player (software or hardware) the song title... read more