Get a tune up™ | Free Brainfeeder sampler

Thursday February 02, 2012

Diverse, soulful, beautiful.

Click the image to download this amazing music for free.

http://www.brainfeedersite.com/

Electronic | No Comments »

Get a tune up™ | Azelia Banks | 212 ft. Lazy Jay

Tuesday January 24, 2012

NSFW

Go on try not to dance

Dance, Recommended | No Comments »

Use the force Luke | Artists and songwriters can profit from file sharing

Monday January 23, 2012

Some interesting and positive ideas from Mark Holden on how songwriters, artists and rights holders can profit from filesharing.

Read the article by Mark Holden: Songwriters are not going to win the battle of the Internet

People are going to share and download ‘free’ music.
File sharing sites will profit from this via ads and incentives.
Tax/levy the profits of the file sharing sites.
Use fingerprinting technology to determine which artists/rights holders are being shared.
Distribute income to the correct rights holders and artists.

This new and additional revenue model also gives rights holders and record companies more bargaining power when negotiating with Apple’s iTunes.

And lawyers would still have a job.

Technology & computing | No Comments »

Get a tune up™ | Unicorn Kid | True Love Fantasy ft Talk To Animals

Friday January 13, 2012

If you’re happy and you know it clap your hands.

Listen, Recommended | No Comments »

Make music on any surface.

Wednesday January 04, 2012

So many fun and useful applications.

Squeeze Me Lightly™ Where Lovers Lie in Ragtrader & Australian Creative

Friday December 30, 2011

Originally published in Ragtrader

Music & fashion combine

25 Nov 2011
A retail innovation centred around interactive fabrics that create music proved a big hit in Melbourne.

Pop-up store and fashion label, Where Lovers Lie, teamed up with sonic branding experts, the Amber Theatre, as part of Melbourne Music Week.

They then combined the mediums of music and fashion to create an interactive musical instrument controlled by smart textiles.
Store visitors were invited to squeeze the clothing on a mannequin, which then played music inside a computer that is connected to the fabric.

A spokesman from the Squeeze Me Lightly... read more

Experiences, Fashion, In the news, Interaction & immersion, Retail, Sonic branding | No Comments »

Interactive textile & sound installation @ Where Lovers Lie – Melbourne’s GPO

Saturday November 05, 2011

Updated – See photos of Squeeze Me Lightly Where Lovers Lie launch party
here.

Come experience our beautiful interactive textile and sound installation we’ve created together with local fashion label “Where Lovers Lie”.

In affiliation with Melbourne Music Week.

Where Lovers Lie workroom and concept store.

Level 1, Melbourne’s GPO, 350 Bourke Street, Melbourne.

Installation runs from Nov 18th-Nov 26th 2011.

Sound Advice at Ogilvy’s Lab Music Day Live

Tuesday September 20, 2011

Sonic branding from the perspective of brand design agency Coley Porter Bell

Via Coley Porter Bell

“As a brand design agency, you may wonder why we’d bother attending an event like this… After all, music is the domain of ad agencies right? We don’t think so…

…As with everything these days, music and sound is much more than just an advertising jingle – it is part of the 360° exposure that consumers have to brands across a variety of touch points.

So that’s why a brand design agency needs to be aware of brand sounds.”

Read the rest here

Image courtesy of David Coxon

Sonic branding | No Comments »

Dell understands sonic branding: Global Brand – Sonic Branding Program Manager

Monday August 15, 2011

Job Description

The Global Brand team is responsible for the strategy and programs that drive overall brand equity and brand reputation, and support the evolution of the Dell master brand. We are looking for a strong program manager to participate in our sonic branding strategy and sonic identity system development, including management of our sonic branding asset library and collaboration across the company to ensure successful alignment and implementation of our sonic branding standards.

Program management for sonic branding standards implementation; usage guidelines and assisting with integration for brand consistency
Development of sonic branding resources, libraries, filters and tools, including subject matter expert content development
Project management for creation of sonic branding assets, including internal partnership development and agency interactions
Driving strategy and stewardship of our sonic brand in support of overall business... read more

Identity, Product sound, Sonic branding, Technology & computing | No Comments »